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What is digital marketing course after MBA?
A digital marketing course after an MBA is a specialized training program designed to help MBA graduates acquire the skills and knowledge required to succeed in digital marketing.
This type of course typically covers a wide range of topics related to digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, mobile marketing, and analytics.
By taking a digital marketing course after an MBA, you can enhance your understanding of the digital marketing landscape, develop and execute effective digital marketing strategies and gain hands-on experience with various digital marketing tools and platforms.
Depending on the program, the course may be offered online or in person and can range from a few weeks to several months or more. It can be a great way to further develop your skills and expertise and increase your value as a marketing professional.
Why digital marketing as a career after MBA?
| Course | Digital Marketing |
|---|---|
| Course by | Systech Group |
| Eligibility | BBA or MBA |
| Course Mode | Online & Offline |
| Batches | Weekdays & Weekend |
| Duration | 3 Months |
| Course Structure | |
| Certification By | ISO Approved Digital Marketing Certification |
| Fees | INR 25,000/- |
| Placement | Resumer & Interview Preparation and Placement Referrence |
| Admission Process |
There are several reasons why an MBA graduate may choose to take a digital marketing course after completing their degree:
1. Digital marketing is becoming increasingly important: As more businesses focus on online channels, digital marketing skills are essential for marketers in all industries. An MBA graduate with a digital marketing course can have a competitive edge in the job market and better serve their employers’ needs.
2. To complement MBA coursework: While an MBA program provides a broad overview of marketing concepts, it may not cover the specifics of digital marketing. MBA graduates can deepen their understanding of digital marketing techniques, tools, and platforms by taking a digital marketing course.
3. To specialize in a particular area: Digital marketing covers various topics and channels. A specialized course can allow MBA graduates to focus on a specific area of interest or expertise, such as social media or content marketing.
4. To keep up with industry trends: The digital marketing landscape is constantly evolving, and a course can help MBA graduates stay up-to-date with the latest trends, technologies, and best practices.
5. To network with industry professionals: A digital marketing course provides an opportunity to connect with other professionals in the field, which can lead to valuable networking opportunities and potential job prospects.
A digital marketing course after MBA can help MBA graduates to enhance their skills, stay relevant in a rapidly evolving industry, and advance their careers in marketing.
The Requirement of MBA professionals with a Digital Marketing Certification
The demand for Digital Marketing professionals with MBA degrees has increased in recent years. With the increasing importance of digital marketing in the business world, companies seek professionals who possess technical and business skills.
According to a report by Burning Glass, a labour market analytics firm, digital marketing jobs requiring an MBA degree have increased by 19% since 2015. The report also states that digital marketing positions requiring an MBA degree pay, on average, 16% more than those that don’t.
The job market for digital marketing professionals with an MBA degree ranges from traditional marketing agencies to tech startups, large corporations, and small businesses.
Some of the most common job titles in this field include
- Digital Marketing Manager
- Social Media Manager
- Marketing Director
- Marketing Analyst
- Search Engine Optimizer Manager
The skills required for this position may vary depending on the job title and the company, but generally, an MBA in digital marketing equips professionals with skills in marketing strategy, consumer behavior, market research, data analysis, and project management.
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Job opportunities for a Digital Marketing professional with MBA Degree According to Statistics
The job outlook for digital marketing professionals with an MBA degree is promising. According to the US Bureau of Labor Statistics, employment in advertising, promotions, and marketing management is expected to grow by 10% from 2016 to 2026, faster than the average for all occupations.
The demand for Digital Marketing professionals with an MBA degree is on the rise, and the job outlook for this field is promising. With the right combination of technical and business skills, digital marketing professionals with an MBA degree can expect to have a wide range of job opportunities and potentially higher salaries.
Online Digital Marketing Courses Available after MBA
As the world of business shifts towards digital platforms, it has become increasingly important for MBA graduates to have a comprehensive understanding of digital marketing. To acquire this knowledge, online certifications are a great option. In India, there are numerous free online certification courses available for MBA graduates to expand their knowledge of digital marketing. Here are four such courses:
Systech
SYSTECH Institute: Offering Online Digital Marketing Course for MBA Graduates
SYSTECH Institute is a renowned online learning platform that provides a comprehensive Digital Marketing Course for MBA graduates. The institute is dedicated to providing high-quality education and helping students achieve their career goals. It offers state-of-the-art facilities, including an online lab facility that provides students with a practical and hands-on learning experience.
Digital Marketing Course Syllabus
The Digital Marketing Course at SYSTECH Institute is designed to equip students with the necessary skills and knowledge to excel in the digital marketing industry. The course covers a range of topics, including:
- Introduction to Digital Marketing: This module provides an overview of digital marketing and its various components.
- Search Engine Optimization (SEO): Students will learn about the importance of SEO in digital marketing and how to optimize websites for search engines.
- Search Engine Marketing (SEM): This module covers paid advertising on search engines, including Google Ads.
- Social Media Marketing (SMM): Students will learn how to use social media platforms to promote products and services.
- Content Marketing: This module focuses on creating and promoting content to attract and engage audiences.
- Email Marketing: Students will learn how to create effective email marketing campaigns.
- Analytics: This module covers the use of analytics tools to measure and analyze the effectiveness of digital marketing campaigns.
Some Key benefits and Scope of SYSTECH Digital Marketing Online Course
- Learning from industry experts: The programs are designed and taught by experienced digital marketing professionals, ensuring that learners receive a top-quality education.
- Flexibility: The courses are self-paced and can be completed online, allowing learners to fit their education around their busy schedules.
- Practical skills: The programs focus on practical skills and real-world applications, ensuring that learners can apply their knowledge to real-life scenarios.
- Certification: Upon completion of the programs, learners receive a certification that demonstrates their expertise in the respective subject area.
Systech Digital Marketing Online course provides learners with a valuable opportunity to improve their digital marketing skills and gain expertise in using digital marketing tools. It is a comprehensive and flexible program that can benefit both individuals and businesses looking to enhance their online presence.
Scope of the Course
The Digital Marketing Course at SYSTECH Institute offers a wide range of opportunities for MBA graduates. With the increasing shift towards digital marketing, the demand for professionals in this field is on the rise. Graduates of this course can work in various industries, including e-commerce, advertising, public relations, and more.
They can work as digital marketing managers, social media managers, SEO specialists, content marketers, and more. Additionally, this course can also help graduates start their digital marketing agency or consultancy.
SYSTECH Institute’s Digital Marketing Course for MBA graduates is an excellent opportunity for those who want to pursue a career in digital marketing. The course provides a comprehensive curriculum, hands-on learning experience, and opportunities for professional growth. Graduates of this course are well-equipped to take on various roles in the digital marketing industry and make a significant impact in their respective fields.
Google Digital Marketing Course:
Google Digital Marketing Course is a free certification program designed to help beginners learn the fundamentals of digital marketing. The course covers various topics such as search engine optimization (SEO), social media marketing, mobile marketing, and email marketing. It consists of 26 modules that include video tutorials, quizzes, and practical exercises.
Syllabus:
The syllabus of the Google Digital Marketing Course includes the following modules:
- Introduction to digital marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Social Media Marketing
- Mobile Marketing
- Display Advertising
- Analytics
Scope:
Upon completion of the course, graduates will have a basic understanding of digital marketing and its different components. They will be able to apply this knowledge to create effective digital marketing campaigns for businesses.
HubSpot Inbound Marketing Certification:
HubSpot Inbound Marketing Certification is a free certification program that teaches participants how to attract, convert, and delight customers using inbound marketing. The course covers various topics such as blogging, social media, email marketing, and lead nurturing. It consists of 12 classes, and each class includes a video tutorial and a quiz.
Syllabus:
The syllabus of HubSpot Inbound Marketing Certification includes the following modules:
- Introduction to Inbound Marketing
- Developing a Content Strategy
- The Fundamentals of Blogging
- Amplifying Your Content with Social Media
- Creating Effective Calls-to-Action
- Creating Effective Landing Pages
- Guiding the Next Step with Thank You Pages
- Sending the Right Email to the Right Person
- The Power of Smarketing
- Taking Your Sales Process Inbound
- Closes the Loop: Aligning Around the Customer
Scope:
Upon completion of the HubSpot Inbound Marketing Certification, graduates will have an understanding of how inbound marketing can be used to attract and convert customers. They will also learn about various tools and techniques that can be used to create effective inbound marketing campaigns.
Facebook Blueprint:
Facebook Blueprint is a free certification program that teaches participants how to create and manage effective Facebook advertising campaigns. The course covers various topics such as targeting, bidding, ad formats, and measurement. It consists of over 90 courses that include video tutorials, quizzes, and practical exercises.
Syllabus:
The syllabus of Facebook Blueprint includes the following modules:
- Introduction to Facebook and Instagram Advertising
- Creating Campaigns
- Targeting Your Audience
- Ad Formats
- Facebook and Instagram Measurement
- Managing Ads
- Custom Audiences
- Reporting and Analytics
- Facebook Pixel
Scope:
Upon completion of the Facebook Blueprint course, graduates will have an understanding of how to create effective Facebook advertising campaigns. They will be able to use various targeting and bidding techniques to reach the right audience and measure the success of their campaigns.
SEMrush Academy:
SEMrush Academy is a free certification program that teaches participants how to use SEMrush, a popular digital marketing tool. The course covers various topics such as keyword research, competitor analysis, backlink analysis, and site audit. It consists of over 30 courses that include video tutorials, quizzes, and practical exercises.
Syllabus:
The syllabus of SEMrush Academy includes the following modules:
- SEO Fundamentals
- Keyword Research
- On-Page and Technical SEO
- Link Building
- Local SEO
- Competitor Analysis
- Content Marketing
- PPC Fundamentals
- Display Advertising
Scope:
SEMrush Academy offers a range of free certification programs that cover various aspects of digital marketing and SEMrush tools. These programs are designed to help individuals and businesses improve their digital marketing skills and gain expertise in using SEMrush tools to enhance their online presence.
The scope of the SEMrush Academy free certification program is extensive and covers topics such as SEO, PPC, content marketing, social media marketing, and more. The programs are structured to provide a comprehensive understanding of each subject and equip learners with practical skills that can be applied in real-world scenarios.
Offline Digital Marketing Course After MBA Degree
SYSTECH
SYSTECH is an esteemed institute providing an offline Digital Marketing course for MBA graduates. With a mission to empower individuals with the knowledge and skills needed to succeed in the digital marketing industry, SYSTECH has become a popular destination for students looking to expand their knowledge and improve their job prospects.
One of the standout features of SYSTECH is its state-of-the-art lab facility, which is equipped with the latest technology and software tools. The lab provides a hands-on learning experience for students to develop their skills and practical knowledge in digital marketing. This ensures that graduates of the course are not only knowledgeable but also confident in their abilities to execute digital marketing strategies in real-world scenarios.
Syllabus of the Course
The course syllabus is carefully designed to cover all aspects of digital marketing, including SEO, SEM, SMM, email marketing, content marketing, and analytics. The course includes practical exercises and projects to ensure that students have the opportunity to apply the theories and concepts they learn in a real-world setting.
Course Title: Advanced Digital Marketing Strategies
Course Description: This course is designed to provide students with a comprehensive understanding of the latest trends and techniques in the field of digital marketing. Through a series of lectures, case studies, and hands-on exercises, students will learn how to develop and implement effective digital marketing strategies that can help businesses reach their target audience and achieve their marketing goals.
Course Objectives:
- Understand the latest trends and techniques in digital marketing
- Learn how to develop and implement effective digital marketing strategies
- Understand the importance of content marketing and how to create engaging content
- Learn how to use social media to build brand awareness and engage with customers
- Understand the basics of search engine optimization (SEO) and how to improve website rankings
- Learn how to use email marketing and automation to drive conversions
- Understand the importance of data analytics and how to measure the effectiveness of digital marketing campaigns
Course Outline:
Module 1: Introduction to Digital Marketing
- Overview of digital marketing
- Latest trends and techniques
- Digital marketing channels and their role in the marketing mix
Module 2: Content Marketing
- Importance of content marketing
- Creating engaging content
- Content distribution and promotion
Module 3: Social Media Marketing
- Role of social media in digital marketing
- Developing a social media strategy
- Best practices for social media engagement
Module 4: Search Engine Optimization (SEO)
- Basics of SEO
- On-page and off-page optimization
- Keyword research and analysis
Module 5: Email Marketing
- Benefits of email marketing
- Email marketing best practices
- Automation and segmentation
Module 6: Data Analytics
- Importance of data analytics in digital marketing
- Measuring the effectiveness of digital marketing campaigns
- Tools for data analysis
Module 7: Advanced Techniques
- Advanced social media marketing techniques
- Conversion rate optimization
- Remarketing and retargeting
Module 8: Case Studies
- Case studies of successful digital marketing campaigns
- Analyzing campaign performance
- Lessons learned and best practices
Assessment:
- Mid-term and final exams
- Group projects and presentations
- Individual assignments and quizzes
- Participation and attendance
Scope of the Course:
The scope of the course is vast, as digital marketing has become an essential aspect of any business’s marketing strategy. As the world continues to shift towards digital, the demand for digital marketing professionals has increased significantly. Graduates of SYSTECH’s Digital Marketing course are equipped with the necessary skills to succeed in this dynamic industry.
SYSTECH provides an excellent opportunity for MBA graduates to upskill and improve their job prospects through its offline Digital Marketing course. With its cutting-edge lab facility, comprehensive syllabus, and vast scope, SYSTECH is the ideal destination for anyone looking to pursue a career in digital marketing.
NIIT:
NIIT is a leading IT training institute in India. It offers a digital marketing course for MBA graduates that covers various aspects of digital marketing.
Syllabus:
The digital marketing course for MBA graduates at NIIT covers topics such as search engine optimization, social media marketing, email marketing, web analytics, and online advertising. The course also includes hands-on training on tools such as Google AdWords and Google Analytics.
Scope:
The digital marketing course for MBA graduates at NIIT provides students with a deep understanding of digital marketing. It helps them develop the skills needed to create and execute digital marketing strategies for businesses. The course also prepares students for various digital marketing certifications, such as Google AdWords and Google Analytics.
DMTI:
DMTI (Digital Marketing Training Institute) is a leading institute that offers digital marketing courses in India. The institute has trained over 15,000 professionals and has a network of over 250 industry experts.
Syllabus of the Course:
The digital marketing course offered by DMTI covers various topics such as marketing fundamentals, search engine optimization, social media marketing, email marketing, mobile marketing, web analytics, and digital advertising. The course is designed to provide practical knowledge and hands-on experience to the students.
Scope of the Course:
The course is suitable for MBA graduates who want to specialize in digital marketing, working professionals who want to switch their careers to digital marketing, and entrepreneurs who want to promote their businesses online. The course provides students with the knowledge and skills required to become digital marketing professionals.
Learning Catalyst:
Learning Catalyst is a leading digital marketing institute that offers various courses in digital marketing. The institute has trained over 12,000 professionals and has a network of over 500 industry experts.
Syllabus of the Course:
The digital marketing course offered by Learning Catalyst covers various topics such as marketing fundamentals, social media marketing, search engine optimization, email marketing, mobile marketing, content marketing, and web analytics. The course is designed to provide practical knowledge and hands-on experience to the students.
Scope of the Course:
The course is suitable for MBA graduates who want to specialize in digital marketing, working professionals who want to switch their careers to digital marketing, and entrepreneurs who want to promote their businesses online. The course provides students with the knowledge and skills required to become digital marketing professionals. The institute also offers placement assistance to its students.
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Jobs Opportunities For an MBA graduate with Digital Marketing Skills
India has a rapidly growing digital economy, and the demand for MBA graduates with digital marketing skills is high. There are various job roles that an MBA graduate with digital marketing skills can pursue in India. Some of the popular job roles are:
- Digital Marketing Manager: A digital marketing manager is responsible for planning, executing, and managing digital marketing campaigns across various digital channels. The role involves developing marketing strategies, analyzing data, and managing a team of digital marketers. The average salary for a digital marketing manager with an MBA degree and 2-4 years of experience is around INR 8-12 lakhs per annum.
- Social Media Manager: A social media manager is responsible for creating and executing social media campaigns to promote a brand’s products or services. The role involves creating content, managing social media platforms, analyzing data, and engaging with the audience. The average salary for a social media manager with an MBA degree and 2-4 years of experience is around INR 6-8 lakhs per annum.
- Content Marketing Manager: A content marketing manager is responsible for creating and executing content marketing strategies to attract and engage customers. The role involves creating content, managing a team of writers, analyzing data, and measuring the effectiveness of content marketing campaigns. The average salary for a content marketing manager with an MBA degree and 2-4 years of experience is around INR 6-10 lakhs per annum.
- SEO Manager: An SEO manager is responsible for optimizing a website to improve its search engine rankings. The role involves analyzing website data, conducting keyword research, optimizing website content, and managing a team of SEO specialists. The average salary for an SEO manager with an MBA degree and 2-4 years of experience is around INR 6-8 lakhs per annum.
- E-commerce Manager: An e-commerce manager is responsible for managing an online store and driving sales through digital marketing channels. The role involves developing and executing e-commerce strategies, managing a team of digital marketers, analyzing sales data, and optimizing the e-commerce website. The average salary for an e-commerce manager with an MBA degree and 2-4 years of experience is around INR 8-12 lakhs per annum.
It is important to note that salaries can vary depending on the industry, company size, and location. With experience and expertise, MBA graduates with digital marketing skills can expect to earn higher salaries. Additionally, having additional certifications in digital marketing can also boost one’s salary prospects.
Conclusion
Digital marketing has become an integral part of the business world, and its importance is only growing. As an MBA graduate, you may have already gained a solid foundation in business and marketing principles, but digital marketing is a field that is constantly evolving and requires ongoing learning and training.
A digital marketing course can help you develop a specialized skillset in areas such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics.
By taking a digital marketing course after your MBA degree, you can enhance your career prospects and stay competitive in the job market by keeping up with the latest trends and strategies in digital marketing. It can also give you an edge in positions that require a mix of traditional marketing and digital marketing skills.
FAQ
What is digital marketing?
Digital marketing refers to the use of various digital channels and platforms such as social media, search engines, email, and websites to promote products, services, or brands.
Who can take a digital marketing course after MBA?
Anyone who is interested in gaining knowledge and skills in the field of digital marketing can take a digital marketing course after MBA. It is especially useful for marketing professionals, business owners, entrepreneurs, and MBA graduates who want to enhance their career prospects.
What are the benefits of taking a digital marketing course after an MBA?
The benefits of taking a digital marketing course after an MBA include gaining expertise in digital marketing strategies, improving job prospects and career opportunities, and staying up-to-date with the latest trends and techniques in digital marketing.
What topics are covered in a digital marketing course after MBA?
A digital marketing course after an MBA covers a range of topics, including digital marketing strategies, social media marketing, search engine optimization (SEO), email marketing, content marketing, web analytics, and digital advertising.
What skills can I expect to gain from a digital marketing course after my MBA?
You can expect to gain skills in developing and executing digital marketing strategies, creating compelling content, analyzing and interpreting data, managing social media platforms, and implementing effective SEO techniques.
What are the prerequisites for a digital marketing course after MBA?
There are no strict prerequisites for a digital marketing course after MBA, but having a basic understanding of marketing concepts, internet usage, and social media platforms is beneficial.
What are the job prospects after completing a digital marketing course after MBA?
Completing a digital marketing course after MBA can lead to a wide range of job opportunities, including digital marketing manager, social media strategist, content marketer, SEO specialist, and digital advertising specialist.
How long does it take to complete a digital marketing course after MBA?
The duration of a digital marketing course after an MBA varies depending on the course provider and the course format. It can range from a few weeks to several months.
What are the costs associated with a digital marketing course after MBA?
The costs associated with a digital marketing course after MBA vary depending on the course provider, course format, and location. It can range from a few thousand rupees to tens of thousands of rupees.
How can I choose the right digital marketing course after my MBA?
To choose the right digital marketing course after your MBA, consider your goals, budget, schedule, and preferred learning style. Look for reputable course providers, read reviews and ratings, and compare course content and duration before making a decision.
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This Guide was Authored by
Santhosh Natarajan
Digital Marketing Head at Systech Group
Santhosh Natarajan is basically from Trichy. He is highly passionate about education and has been an SEO Consultant for over the last 6 years, handling multiple global projects. In addition, last year, he trained 100+ students in the digital marketing landscape.