Why a digital marketing course could be a great choice after engineering:
If you have completed your engineering degree and are interested in pursuing a career in digital marketing, then taking a digital marketing course could be a great option. A digital marketing course will equip you with the skills and knowledge you need to succeed in this rapidly evolving industry.
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High demand for digital marketers:
Digital marketing is a growing industry, and there is a high demand for skilled professionals in this field. Companies are looking for individuals who have a deep understanding of digital marketing techniques, tools, and strategies to help them achieve their marketing goals.
Diverse career options:
Digital marketing offers a diverse range of career options, including content marketing, social media marketing, email marketing, search engine optimization, and more. Depending on your interests and skills, you can choose a career that aligns with your strengths and goals.
The skills you acquire in a digital marketing course are transferable across a wide range of industries. Whether you choose to work in technology, healthcare, retail, or any other sector, your digital marketing skills will be valuable.
Digital marketing is an ever-evolving industry and staying up-to-date with the latest trends, techniques, and tools is essential. A digital marketing course will provide you with the foundational knowledge you need to continue learning and growing in this field.
If you have an entrepreneurial spirit, digital marketing skills can be particularly valuable. With the knowledge you gain from a digital marketing course, you can start your own business or work as a freelancer and offer your services to clients.
A digital marketing course can be an excellent option for those who have completed their engineering degree and are interested in pursuing a career in digital marketing. With high demand, diverse career options, transferable skills, continuous learning, and entrepreneurship opportunities, digital marketing is a field worth considering.
Why Digital Marketing After Engineering?
There are several reasons why a career in digital marketing after engineering can be a great choice:
Digital marketing is in high demand these days, and there is a shortage of skilled professionals in the industry. With a background in engineering, you will have the technical skills to excel in digital marketing.
Many of the skills you learned during your engineering degrees program, such as data analysis, critical thinking, problem-solving, and communication, are highly relevant to digital marketing. These skills will help you succeed in your new career.
Digital marketing offers a diverse range of opportunities, including SEO, social media, content creation, paid advertising, email marketing, and more. You can choose an area of specialization that aligns with your interests and skills.
Digital marketing allows you to be creative and innovative in your work. You can experiment with different strategies and techniques to achieve your goals, which can be a fun and rewarding experience.
Digital marketing can be a great career choice for engineers who are looking for a dynamic and challenging field that combines technical skills with creativity and innovation.
Prequisites for Taking a Digital Marketing course after Engineering
If you’re an engineering graduate who wants to pursue a career in digital marketing, there are a few prerequisites that can help you succeed in a digital marketing course. Here are some important prerequisites to consider:
- Basic computer skills: You should have basic computer skills and be comfortable using software applications and online tools.
- Familiarity with social media platforms: Digital marketing courses often focus on social media marketing, so it’s important to be familiar with major social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
- Understanding of marketing concepts: You should have a basic understanding of marketing concepts like target audience, segmentation, branding, and messaging.
- Analytical skills: Digital marketing involves analyzing data and making informed decisions based on insights. Strong analytical skills can help you make better decisions and optimize campaigns for better results.
- Creative thinking: Digital marketing requires a lot of creativity, from designing ads to crafting engaging content. Being able to think outside the box and come up with unique ideas is important.
- Communication skills: Good communication skills can help you convey your ideas and collaborate effectively with team members, clients, and stakeholders.
- Willingness to learn: Digital marketing is a constantly evolving field, so it’s important to be willing to learn new skills and stay up-to-date with industry trends.
By possessing these prerequisites, you can ensure that you are well-prepared to take a digital marketing course and succeed in a career in digital marketing after engineering.
Benefits of Digital Marketing course after Engineering
There are several benefits of pursuing a digital marketing course after engineering, including:
- Diversification of skills: By learning digital marketing, you will diversify your skill set beyond just engineering. This will make you more marketable and increase your chances of getting hired in a variety of industries.
- Increased job opportunities: As more companies are shifting their marketing efforts to digital channels, the demand for digital marketing professionals is on the rise. A digital marketing course can prepare you for a career in digital marketing, which has a growing number of job opportunities.
- Better salary prospects: Digital marketing is a highly paid field, and having the skills and knowledge to excel in this field can lead to better salary prospects.
- Entrepreneurship opportunities: Digital marketing skills can be used to start and grow your own business. By learning how to market products and services online, you can create and run your own successful online business.
- Stay up-to-date with technology: The digital marketing landscape is constantly evolving, with new technologies and techniques emerging all the time. A digital marketing course can help you stay up-to-date with the latest trends and technologies, ensuring that you are always at the forefront of the field.
Pursuing a digital marketing course after engineering can help you expand your skill set, increase your job opportunities, earn a better salary, start your own business, and stay up-to-date with the latest technologies and trends in the industry.
How Digital Marketing courses Help Engineers To Boost In Career?
Digital marketing courses can be beneficial for engineers in several ways to boost their careers. Here are some ways:
- Enhance skills: Digital marketing courses offer engineers a chance to learn new skills such as social media marketing, search engine optimization, email marketing, content marketing, and more. These skills can help engineers to promote their products, services, or even personal branding, and thus, they can stand out in the competitive job market.
- Understand customer needs: Digital marketing courses can teach engineers about customer behavior and their needs. This knowledge can help engineers create better products or services that meet the customer’s demands and increase sales.
- Expand career opportunities: Digital marketing courses can provide engineers with a competitive edge over their peers and can expand their career opportunities. Engineers with digital marketing knowledge can work as digital marketing managers, SEO specialists, PPC managers, content marketing managers, social media managers, and more.
- Better communication: Digital marketing courses can help engineers learn how to communicate their technical knowledge in simpler terms. They can use their digital marketing knowledge to create engaging content and communicate technical information in a way that is easy to understand.
- Career progression: Digital marketing courses can help engineers progress in their careers. They can use the knowledge gained to move up the career ladder, take on more significant roles and responsibilities and even start their own business.
Digital marketing courses offer engineers an opportunity to acquire new skills and knowledge, expand their career opportunities, and progress in their careers.
How to choose the best Digital Marketing course after Engineering?
Choosing the best digital marketing course after engineering can be a daunting task, especially given the numerous options available today. Here are some tips to help you choose the best digital marketing course:
- Research: Do your research on the various digital marketing courses available online and offline. Look for courses that have a good reputation and offer comprehensive coverage of digital marketing topics.
- Curriculum: Check the curriculum of the course to ensure that it covers all the essential digital marketing concepts, including SEO, PPC, social media marketing, content marketing, email marketing, and analytics.
- Duration: Consider the duration of the course and whether it suits your schedule. Some courses may be intensive and require a lot of commitment, while others may be more flexible and allow you to learn at your own pace.
- Certification: Look for courses that offer certification upon completion. Certification can add value to your resume and enhance your job prospects.
- Faculty: Check the credentials and experience of the faculty members. Look for courses that are taught by experts in the field.
- Reviews: Read reviews and feedback from past students to get an idea of the quality of the course and the learning experience.
- Cost: Consider the cost of the course and whether it fits your budget. Some courses may be expensive, while others may be more affordable.
Choosing the best digital marketing course after engineering requires careful consideration of various factors. By doing your research and taking into account the factors mentioned above, you can select a course that meets your needs and helps you achieve your career goals.
Free Digital Marketing Courses for Digital Marketing after Engineering
Here are the 5 free courses available in India for Digital Marketing after Engineering:
- Google Digital Unlocked: Google Digital Unlocked is a free online course that covers various topics in digital marketing, including SEO, SEM, social media marketing, mobile marketing, email marketing, and analytics. The course is designed for beginners and is available in English and Hindi.
- HubSpot Academy: HubSpot Academy offers a range of free courses in digital marketing, including inbound marketing, social media marketing, email marketing, content marketing, and analytics. The courses are self-paced and come with certification upon completion.
- Digital Marketing Course by Udemy: Udemy offers a free course in digital marketing that covers topics such as SEO, PPC, social media marketing, content marketing, and email marketing. The course is designed for beginners and is available in English.
- Digital Marketing by Facebook: Facebook offers a free online course in digital marketing that covers topics such as Facebook and Instagram marketing, audience targeting, and analytics. The course is designed for beginners and is available in English.
- Digital Marketing by LinkedIn: LinkedIn offers a range of free courses in digital marketing, including social media marketing, content marketing, and analytics. The courses are self-paced and come with certification upon completion. They are available in English and Hindi.
These free courses offer an excellent opportunity for engineering graduates in India to upskill themselves in digital marketing without having to pay for expensive courses. By completing these courses, graduates can improve their knowledge and skills in digital marketing and enhance their career prospects in this field.
Paid Digital Marketing Courses for Digital Marketing after Engineering
Here are paid online and offline digital marketing courses for engineering graduates available in India:
SYSTECH is an institute that has earned a reputation for providing the best online and offline courses in Digital Marketing after Engineering Degree. The institute has a team of highly experienced and skilled professionals who are dedicated to delivering quality education to their students.
Their Digital Marketing course after Engineering Degree is a comprehensive program that covers all aspects of digital marketing, including search engine optimization, social media marketing, email marketing, content marketing, and more. The course is designed to equip students with the knowledge and skills necessary to succeed in the digital marketing industry.
The institute uses a blend of theoretical and practical teaching methods to ensure that students not only understand the concepts but also learn how to apply them in real-life scenarios. The faculty members at SYSTECH are experts in their respective fields and have extensive experience in the digital marketing industry.
The online courses offered by SYSTECH are designed to be flexible, allowing students to learn at their own pace and from the comfort of their homes. The courses are delivered through an easy-to-use online learning platform that provides students with access to study materials, assignments, and interactive sessions with their instructors.
For students who prefer a more traditional classroom experience, SYSTECH also offers offline courses at its state-of-the-art facilities. The institute provides students with the latest tools and technologies, ensuring that they have a hands-on learning experience that prepares them for the real-world challenges of the digital marketing industry.
SYSTECH is the ideal institute for students who want to learn digital marketing after an engineering degree. The institute offers a comprehensive course that covers all aspects of digital marketing, delivered by a team of experienced and skilled professionals. Whether you prefer online or offline learning, SYSTECH has you covered with its flexible and cutting-edge teaching methods.
Syllabus of the Course
The digital marketing course offered by SYSTECH is designed to provide students with a comprehensive understanding of the various facets of digital marketing. The course aims to equip students with the necessary skills and knowledge to create, execute and measure effective digital marketing campaigns for businesses.
The course is divided into several modules, each covering a specific aspect of digital marketing. These modules include but are not limited to:
- Introduction to Digital Marketing: This module covers the basics of digital marketing, including the history of digital marketing, its importance in today’s business landscape, and the various digital marketing channels available.
- Website Design and Optimization: This module focuses on website design and optimization, covering topics such as website architecture, user experience, and search engine optimization (SEO).
- Social Media Marketing: This module covers the use of social media platforms for marketing purposes, including strategies for creating and managing social media accounts, advertising on social media platforms, and measuring social media performance.
- Content Marketing: This module covers the creation and distribution of valuable and relevant content for the purpose of attracting and engaging a target audience.
- Email Marketing: This module covers the use of email as a marketing tool, including the creation of effective email campaigns and the measurement of email campaign performance.
- Mobile Marketing: This module covers the use of mobile devices as a marketing channel, including mobile app development, mobile advertising, and mobile optimization.
- Analytics and Metrics: This module focuses on the measurement and analysis of digital marketing campaigns, covering topics such as web analytics, social media analytics, and email analytics.
Throughout the course, students will also learn about digital marketing strategy, budgeting, and project management. The course includes both theoretical and practical components, with students working on real-world projects and case studies.
By the end of the course, students will have developed a solid understanding of digital marketing principles and techniques and will be able to create and implement effective digital marketing campaigns for businesses. The course is suitable for beginners with no prior digital marketing experience, as well as professionals looking to enhance their skills in this field.
Career Opportunites for an Engineering Graduate after completing Digital Marketing Course
After completing a digital marketing course, an engineering graduate can pursue a variety of job opportunities in India. The digital marketing industry is booming in India, and there is a high demand for skilled professionals in this field.
Here are some of the job roles and corresponding salaries that an engineering graduate can expect after completing a digital marketing course in India:
- Digital Marketing Executive: A digital marketing executive is responsible for creating and executing digital marketing campaigns across various channels such as social media, email, and search engines. The average salary for a digital marketing executive in India ranges from INR 2.5 to 4 lakhs per annum.
- SEO Specialist: An SEO specialist is responsible for optimizing websites to improve their visibility and ranking on search engines. The average salary for an SEO specialist in India ranges from INR 2.5 to 5 lakhs per annum.
- PPC Specialist: A PPC specialist is responsible for creating and managing paid advertising campaigns on platforms such as Google Ads and social media. The average salary for a PPC specialist in India ranges from INR 3 to 6 lakhs per annum.
- Content Marketing Manager: A content marketing manager is responsible for developing and executing content marketing strategies across various channels to attract and engage target audiences. The average salary for a content marketing manager in India ranges from INR 6 to 12 lakhs per annum.
- Digital Marketing Manager: A digital marketing manager oversees all digital marketing activities and is responsible for developing and executing digital marketing strategies to achieve business goals. The average salary for a digital marketing manager in India ranges from INR 8 to 15 lakhs per annum.
- Social Media Manager: A social media manager is responsible for managing social media accounts and creating content that engages with target audiences. The average salary for a social media manager in India ranges from INR 4 to 8 lakhs per annum.
- E-commerce Manager: An e-commerce manager is responsible for managing online stores and increasing sales through various digital marketing channels. The average salary for an e-commerce manager in India ranges from INR 8 to 15 lakhs per annum.
The salaries mentioned above are indicative and may vary depending on factors such as location, company size, and years of experience.
Pursuing a Digital Marketing course after Engineering can be a great career move for those interested in the field. Digital Marketing skills are in high demand, and the industry is growing rapidly, making it a promising career choice.
The course covers various topics such as social media marketing, search engine optimization, email marketing, content marketing, and analytics, which are essential in today’s digital age. Digital Marketing skills can also be useful in many Engineering roles such as Technical Writing, Product Management, and Business Development.
The course can provide students with practical experience and hands-on training, making them job-ready. With many online and offline options available, students can choose a course that suits their needs and schedule.
Overall, a Digital Marketing course can help Engineering graduates acquire new skills, expand their knowledge, and advance their careers in the ever-growing digital world.
- What is a Digital Marketing course?
A Digital Marketing course teaches you how to use digital channels to promote businesses, products, and services. It covers topics like social media marketing, search engine optimization, email marketing, content marketing, and analytics.
- Who can pursue a Digital Marketing course after Engineering?
Anyone interested in pursuing a career in Digital Marketing can take up this course after Engineering. It is particularly useful for those who are looking for a career change or want to add to their skill set.
- What are the job prospects after completing a Digital Marketing course?
There are many job opportunities in Digital Marketing, such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Writer, Email Marketing Specialist, and many more. The demand for digital marketers is on the rise, making it a promising career choice.
- What are the prerequisites for a Digital Marketing course?
There are no specific prerequisites for a Digital Marketing course. However, having basic knowledge of digital technologies and marketing concepts can be helpful.
- How long is a Digital Marketing course?
The duration of a Digital Marketing course can vary from a few weeks to several months, depending on the institute and the course format.
- How much does a Digital Marketing course cost?
The cost of a Digital Marketing course can vary depending on the institute, the course format, and the duration. On average, it can range from a few thousand to several lakhs of rupees.
- Is there any certification for Digital Marketing courses?
Yes, there are many certifications available for Digital Marketing courses, such as Google Ads Certification, Google Analytics Certification, HubSpot Inbound Marketing Certification, and many more.
- Can I learn Digital Marketing online?
Yes, there are many online courses available for Digital Marketing. These courses are usually self-paced, and you can complete them from the comfort of your home.
- How can Digital Marketing help me in my Engineering career?
Digital Marketing skills can be useful in many Engineering roles, such as Technical Writing, Product Management, and Business Development. It can help you better understand your customers and communicate technical information effectively.
- Are there any drawbacks to pursuing a Digital Marketing course after Engineering?
One potential drawback of pursuing a Digital Marketing course after Engineering is that it may take some time to gain practical experience in the field. However, this can be overcome by taking up internships or working on real-world projects.
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This Guide was Authored by
Digital Marketing Head at Systech Group
Santhosh Natarajan is basically from Trichy. He is highly passionate about education and has been an SEO Consultant for over the last 6 years, handling multiple global projects. In addition, last year, he trained 100+ students in the digital marketing landscape.