Digital Marketing Course after BBA

digital marketing course after bba
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Digital marketing has become an essential part of any business’s marketing strategy.

  • As more and more businesses move towards online platforms, having a solid online presence has become crucial to attracting potential customers and remaining competitive.
  • A digital marketing course can give you the necessary skills and knowledge to create and implement successful campaigns.

These are just a few reasons that a course in digital marketing is important

1.    Understand the digital landscape: A digital marketing course will teach you about the different digital channels and platforms available for marketing. You will learn about the benefits and limitations of each platform and how to use them effectively to reach your target audience.

2.    Improve your marketing skills: Digital marketing is a complex and dynamic field that requires a diverse set of skills, such as content creation, social media management, SEO, email marketing, and analytics. A digital marketing course can help you develop these skills and become proficient in executing effective campaigns.

3.    Stay updated with the latest trends: Digital marketing constantly evolves, and new tools and techniques are always emerging. A digital marketing course will keep you up-to-date with the latest trends and best practices, ensuring your marketing strategies remain relevant and practical.

4.    Increase your job prospects: Digital marketing is a highly in-demand field. Businesses of all sizes seek professionals with the skills and knowledge to create and execute effective digital marketing campaigns. Completing a digital marketing course can make you more attractive to potential employers and increase your job prospects.

A digital marketing course is necessary to succeed in today’s digital landscape. Whether you are a business owner, marketer, or looking to start a career in digital marketing, a digital marketing course can provide you with the necessary skills and knowledge to succeed.

Digital Marketing Course After BBA

Course Digital Marketing
Course by
Systech Group
Eligibility
BBA
Course Mode
Online & Offline
Batches
Weekdays & Weekend
Duration
3 Months
Course Structure
Certification By
ISO Approved Digital Marketing Certification
Fees
INR 25,000/-
Placement
Resumer & Interview Preparation and Placement Referrence
Admission Process

Is it worth the effort to take a digital marketing course once you have completed your BBA degree?

Studying a digital marketing course after completing a Bachelor of Business Administration (BBA) degree can be worth it. Digital marketing is a rapidly growing field that has become increasingly important in today’s business landscape.

As businesses continue to shift their operations online, the demand for digital marketing professionals has grown substantially.

Studying digital marketing after completing a BBA degree can provide you with a valuable skill set that can set you apart from other job candidates.

While a BBA degree provides a broad understanding of business operations, a digital marketing course can give you the specific skills needed to succeed in online marketing.


Some specific skills you may learn in a digital marketing course include search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and analytics. These skills can help you to create compelling digital marketing campaigns that reach the right audience, increase brand awareness, and drive conversions.


Furthermore, digital marketing is highly in-demand, with many job opportunities for qualified candidates. According to the Bureau of Labour Statistics, the employment of marketing managers is projected to grow by 10% from 2020 to 2030, which is faster than the average for all occupations.

Additionally, the median annual wage for marketing managers was $135,900 in May 2020, significantly higher than the median annual wage for all occupations.


Additionally, digital marketing is a field that is constantly evolving, and staying up-to-date with the latest trends and strategies is essential for success. A digital marketing course can give you the knowledge and skills to stay current and adapt to changing trends.


Studying a digital marketing course after completing a BBA degree can be a valuable investment in your career. It can provide you with specific skills that can set you apart from other job candidates and help you to succeed in a rapidly growing field.

Will there be growth in career by studying digital marketing courses after a BBA Degree?

Studying digital marketing after a BBA degree can certainly lead to growth in one’s career. Digital marketing is a rapidly growing field that has become an integral part of businesses across industries. With the increasing importance of online presence and brand image, companies are seeking professionals who have expertise in digital marketing.

By gaining skills in digital marketing, such as social media marketing, email marketing, search engine optimization, and content marketing, individuals can enhance their career prospects in fields such as marketing, advertising, public relations, and digital media. Additionally, with the rise of e-commerce and online businesses, there is a high demand for digital marketing experts who can help companies reach their target audience and increase their revenue.

Therefore, studying digital marketing after a BBA degree can provide individuals with an edge in the job market and open up various career opportunities.

Can a person pursue a BBA degree course and digital marketing course together?

It is possible for a person to pursue a BBA degree course and a digital marketing course together. In fact, combining these two courses can be an excellent way to gain a diverse skill set and broaden career opportunities.

A Bachelor of Business Administration (BBA) degree program typically provides a comprehensive understanding of various aspects of business such as accounting, finance, economics, management, marketing, and operations. On the other hand, a digital marketing course focuses specifically on the concepts and strategies of online marketing, including search engine optimization, social media marketing, email marketing, and content marketing.

Combining these two courses can provide a student with a solid foundation in both traditional and digital marketing techniques, as well as a broad understanding of business concepts. This can be particularly advantageous in today’s digital age, where businesses are increasingly reliant on online marketing strategies to reach their target audiences.

Moreover, many universities and colleges offer digital marketing courses as electives within their BBA degree programs, allowing students to take both courses concurrently. This can be a cost-effective and time-efficient way to gain knowledge in two complementary fields.

However, it is important to note that pursuing two courses at once can be challenging, requiring a high level of dedication, time-management, and discipline. Students should also ensure that they can balance the demands of both courses without compromising their academic performance or mental health.

Pursuing a BBA degree course and a digital marketing course together can be an excellent way to gain a diverse skill set and broaden career opportunities. However, students should carefully consider their ability to balance the demands of both courses before embarking on this path.

Online Vs Offline Digital Marketing Course

Both online and offline modes of learning have their advantages and disadvantages, and the best way to study digital marketing depends on your learning style, availability, and preferences. Here are some pros and cons of each:

Online Learning:

Pros:

  • Flexibility: You can study from anywhere and at any time.
  • Affordability: Online courses are generally cheaper than offline ones.
  • Variety: You have access to a wider range of courses and instructors.
  • Interactive: Online learning platforms often offer interactive tools like quizzes, tests, and discussion forums.

Cons:

  • Self-motivation: You need to have the discipline to stick to the schedule and complete the course.
  • Limited interaction: You may not get the same level of personal interaction with instructors and peers as you would in an offline course.
  • Technical difficulties: Technical issues like slow internet connection or computer problems can be frustrating and disrupt your learning.

Offline Learning:

Pros:

  • Personal interaction: You can interact with instructors and peers face-to-face, ask questions, and get immediate feedback.
  • Hands-on experience: Offline courses often offer practical exercises and case studies, which can help you apply the concepts you learn.
  • Structured learning: Offline courses often have a structured curriculum that guides you through the learning process.

Cons:

  • Location: You need to be physically present at the class location, which can be inconvenient if you live far away.
  • Time commitment: Offline courses often require a fixed schedule, which can be challenging if you have other commitments.
  • Cost: Offline courses are generally more expensive than online ones.

Both online and offline modes of learning have their pros and cons, and the best way to study digital marketing depends on your learning style, preferences, and availability. You can choose the mode of learning that suits you the most and enhances your learning experience.

Online Courses available after completion of BBA Degree

1. Systech:

SYSTECH is an online digital marketing course providing institute that offers a comprehensive syllabus for individuals who have completed their Bachelor’s in Business Administration (BBA). The institute’s main goal is to provide students with the knowledge and skills they need to succeed in the dynamic field of digital marketing.

Syllabus:

The SYSTECH course curriculum covers a wide range of topics in digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and analytics. The course is divided into modules, each covering a different aspect of digital marketing, and students can choose to focus on one or more areas of interest.

Module 1: Introduction to Digital Marketing

  • Basics of digital marketing
  • Understanding the online market
  • Difference between digital and traditional marketing

Module 2: Search Engine Optimization (SEO)

  • Introduction to SEO
  • On-page optimization
  • Off-page optimization
  • Keyword research and analysis

Module 3: Pay-per-click (PPC) Advertising

  • Introduction to PPC
  • Google AdWords
  • Bing Ads
  • Facebook Ads

Module 4: Social Media Marketing

  • Introduction to social media marketing
  • Facebook marketing
  • Twitter marketing
  • Instagram marketing
  • LinkedIn marketing

Module 5: Content Marketing

  • Introduction to content marketing
  • Developing a content strategy
  • Creating high-quality content
  • Content promotion and distribution

Module 6: Email Marketing

  • Introduction to email marketing
  • Creating effective email campaigns
  • Managing email lists
  • Analyzing email campaign results

Module 7: Analytics

  • Introduction to analytics
  • Google Analytics
  • Social media analytics
  • PPC analytics

Scope:

Upon completion of the SYSTECH digital marketing course, students will have gained a comprehensive understanding of the various aspects of digital marketing. They will have the knowledge and skills needed to develop and implement effective digital marketing strategies for businesses, organizations, and individuals.

The job opportunities for digital marketing professionals are growing rapidly, and graduates of the SYSTECH course can expect to find employment in a variety of roles, including digital marketing manager, social media marketing specialist, PPC advertising specialist, SEO specialist, content marketing specialist, email marketing specialist, and analytics specialist.

The SYSTECH digital marketing course provides a comprehensive syllabus that covers all aspects of digital marketing. It equips students with the knowledge and skills they need to succeed in the digital marketing industry and opens up a world of job opportunities.

2. Digital Vidya:

Digital Vidya is one of the leading institutes in India providing digital marketing courses. They offer a 6-month online digital marketing course which is ideal for students who have completed their BBA degree.

Syllabus:

The course covers a wide range of topics such as SEO, SEM, PPC advertising, email marketing, social media marketing, content marketing, and mobile marketing. Digital Vidya’s syllabus is designed to provide students with a comprehensive understanding of digital marketing concepts, tools, and techniques.

Scope:

The course is delivered by industry experts and includes hands-on training, case studies, and assignments. After completing the course, students can expect to have a solid understanding of digital marketing strategies and tactics that can be applied to real-world marketing scenarios.

3. Simplilearn:

Simplilearn is another popular institute offering online digital marketing courses in India. Their digital marketing course is designed to provide students with a thorough understanding of digital marketing concepts, tools, and strategies.

Syllabus:

The course covers topics such as SEO, SEM, PPC advertising, email marketing, social media marketing, and content marketing. Simplilearn’s digital marketing course is delivered through a combination of online classes, live virtual classrooms, and self-paced videos.

Scope:

The course is taught by industry experts who have years of experience in the field of digital marketing. Upon completion of the course, students will have a comprehensive understanding of digital marketing techniques and strategies, and the ability to apply them to real-world marketing situations.

4. NIIT:

NIIT is a well-known institute offering a range of courses, including digital marketing courses. Their digital marketing course is designed to provide students with a comprehensive understanding of digital marketing concepts, tools, and techniques.

Syllabus:

The course covers topics such as SEO, SEM, PPC advertising, email marketing, social media marketing, and content marketing. NIIT’s digital marketing course is delivered through a combination of online classes, live virtual classrooms, and self-paced videos.

Scope:

The course is taught by experienced professionals who have a deep understanding of the field of digital marketing. Upon completion of the course, students will have the skills and knowledge needed to apply digital marketing strategies to real-world marketing situations.

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Digital Marketing Salary in India

The salary in the field of Digital Marketing in India varies based on experience, position, and company. On average, a digital marketer can expect to earn anywhere from INR 2-6 Lakhs per annum as a fresher. However, with experience and expertise, the salary can increase to INR 8-15 Lakhs per annum. The digital marketing industry is rapidly growing in India, creating a high demand for skilled digital marketers, leading to attractive salary packages and growth opportunities.

Digital Marketing Position Experience Salary Per Year
Digital Marketing Excutive
0 - 1 YEAR
1.5 to 3 LAKHS
Digital Marketing Specialist
1 - 3 YEARS
2.5 - 4.5 LAKHS
Digital Marketing LEAD/Analyst
2 - 4 YEARS
3 - 6.5 LAKHS
Digital Marketing Team Lead/Strategist
3 - 5 YEARS
4 - 7.5 LAKHS
Digital Marketing Manager
5 - 8 YEARS
8 - 15 LAKHS

Job Types After Digital Marketing Course

After completing a digital marketing course, you can explore various job roles in the field of digital marketing, such as

  • digital marketing manager,
  • search engine optimization (SEO) specialist,
  • social media manager,
  • content marketer,
  • pay-per-click (PPC) analyst,
  • email marketing specialist, 

and many more. The specific job role you choose depends on your interests, strengths, and industry needs.

Offline digital marketing course providing institutes in India after BBA Degree:

1. SYSTECH

Welcome to Systech, the leading institute in providing the best offline digital marketing course after a BBA degree. Our institute is dedicated to providing high-quality education to our students, enabling them to excel in their careers. Our team of experienced professionals has designed the course curriculum to provide comprehensive knowledge of digital marketing tools and techniques to help students become industry-ready.

Course Syllabus:

The course syllabus is designed to provide in-depth knowledge of various digital marketing domains. The following are the key topics covered in the course:

Search Engine Optimization (SEO): Our course covers the basics of SEO, including keyword research, on-page optimization, off-page optimization, link building, and analytics.

Search Engine Marketing (SEM): We teach students how to run PPC campaigns on search engines, including Google AdWords and Bing Ads. We cover topics like ad creation, keyword research, bid management, and campaign optimization.

Social Media Marketing (SMM): Our course covers the basics of social media marketing, including Facebook, Twitter, Instagram, and LinkedIn. We teach students how to create social media campaigns, increase followers, engage with the audience, and measure the campaign’s success.

Content Marketing: We teach students how to create compelling content that can attract and engage the audience. We cover topics like content strategy, content creation, content optimization, and content promotion.

Email Marketing: Our course covers the basics of email marketing, including email design, list building, segmentation, automation, and analytics.

Mobile Marketing: We teach students how to create mobile-friendly websites, run mobile ads, and create mobile apps.

Scope of the Course:

The demand for digital marketing professionals is increasing rapidly. According to recent research, the digital marketing industry is expected to grow at a CAGR of 17.4% from 2020 to 2027. The demand for digital marketing professionals is not only limited to the IT industry but also to other industries like FMCG, healthcare, retail, etc.

After completing Systech’s offline digital marketing course after BBA degree, students can work as digital marketing executives, social media specialists, content marketing specialists, SEO executives, SEM executives, email marketing specialists, etc. Our course prepares students for industry-relevant skills and helps them in securing a job in the field of digital marketing.

At Systech, they are committed to providing high-quality education to their students. Their offline digital marketing course after BBA degree is designed to help students become industry-ready and secure a job in the field of digital marketing. They provide the students with practical training and real-time projects, enabling them to gain hands-on experience.

  1.   Manipal ProLearn

Manipal ProLearn is a leading provider of online and offline courses in digital marketing. They offer a wide range of courses on digital marketing, including an advanced program in digital marketing, a course in social media marketing, and one in search engine optimization (SEO). The institute has trained over 23,000 professionals in digital marketing so far.

Course syllabus:

  • Introduction to digital marketing
  • Website planning and creation
  • SEO and SEM
  • Social media marketing
  • Email marketing
  • Analytics
  • Mobile marketing

Scope of the course: The course offers hands-on training in digital marketing, providing students with the skills needed to excel in the field. The program covers all the essential aspects of digital marketing, including website creation, SEO, social media marketing, email marketing, analytics, and mobile marketing. Students will learn how to create effective marketing campaigns, analyse customer behaviour, and develop strategies to drive traffic to their website.

  1.   Digital Academy India

Digital Academy India is one of the leading providers of digital marketing courses in India. The institute offers courses in digital marketing, search engine optimization (SEO), social media marketing, and more. Digital Academy India has trained over 10,000 professionals in digital marketing since its inception.

Course syllabus:

  • Digital marketing overview
  • Website planning and creation
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media marketing
  • Email marketing
  • Mobile marketing
  • Web analytics

Scope of the course: The course offers comprehensive training in digital marketing, providing students with a thorough understanding of the concepts and techniques used in the field. The program covers all the essential aspects of digital marketing, including website creation, SEO, SEM, social media marketing, email marketing, mobile marketing, and web analytics. Students will learn how to create effective marketing campaigns, optimize their website for search engines, and analyse customer behaviour.

  1.   Internet and Mobile Research Institute (IMRI)

Internet and Mobile Research Institute (IMRI) is a leading provider of digital marketing courses in India. The institute offers courses in digital marketing, search engine optimization (SEO), social media marketing, and more. IMRI has trained over 5,000 professionals in digital marketing since its inception.

Course syllabus:

  • Digital marketing overview
  • Website planning and creation
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media marketing
  • Email marketing
  • Mobile marketing
  • Web analytics

Scope of the course: The course offers in-depth training in digital marketing, providing students with the skills and knowledge needed to excel in the field. The program covers all the essential aspects of digital marketing, including website creation, SEO, SEM, social media marketing, email marketing, mobile marketing, and web analytics. Students will learn how to create effective marketing campaigns, optimize their website for search engines, and analyse customer behaviour. The course also includes practical training, with students working on live projects and case studies.

Check the Digital Marketing Course Duration in Trichy for you training reference

FAQ

  1.   Q: What is Digital Marketing?

A: Digital Marketing is the practice of promoting products or services through digital channels such as search engines, social media, email, websites, and mobile apps.

  1.   Q: Is Digital Marketing a good career choice after completing a BBA?

A: Yes, Digital Marketing is an excellent career choice after completing a BBA as it is a fast-growing field with a high demand for skilled professionals.

  1.   Q: What are the skills required to excel in Digital Marketing?

A: Some essential skills required for Digital Marketing include analytical skills, creativity, communication skills, technical skills, and marketing skills.

  1.   Q: What are the career opportunities in Digital Marketing after completing a BBA?

A: Some career opportunities in Digital Marketing after completing a BBA include Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Marketing Manager, Email Marketing Specialist, and Digital Advertising Specialist.

  1.   Q: What is the duration of a Digital Marketing course after completing a BBA?

A: The duration of a Digital Marketing course after completing a BBA varies between 6-12 months, depending on the course structure and curriculum.

  1.   Q: What is the eligibility criteria for a Digital Marketing course after completing a BBA?

A: The eligibility criteria for a Digital Marketing course after completing a BBA vary depending on the course and institute, but generally, candidates need to have a Bachelor’s degree in Business Administration or a related field.

  1.   Q: What is the fee for a Digital Marketing course after completing a BBA?

A: The fee for a Digital Marketing course after completing a BBA varies depending on the institute and course structure, but generally, it ranges between $500-$5000.

  1.   Q: How will a Digital Marketing course help me in my career after completing a BBA? 3

A: A Digital Marketing course after completing a BBA will help you develop a skill set that is in high demand and relevant to the current market, which will help you in your career growth.

  1.   Q: What are the job prospects for Digital Marketing professionals after completing a BBA?

A: The job prospects for Digital Marketing professionals after completing a BBA are excellent, as more and more businesses are shifting towards digital channels for marketing their products and services.

  1. Q: What are some of the top institutes that offer Digital Marketing courses after completing a BBA?

A: Some of the top institutes that offer Digital Marketing courses after completing a BBA include Simplilearn, Digital Vidya, UpGrad, Udemy, and Coursera.

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Conclusion:

Digital marketing has become an integral part of modern-day marketing strategies. By completing a digital marketing course after BBA, students can acquire valuable skills that can help them land a job in various fields such as marketing, advertising, and digital media. In addition, the skills acquired from a digital marketing course can also be applied to starting one’s own business or freelancing in the digital marketing field. The demand for digital marketing professionals is expected to grow in the coming years, making it an excellent career choice for BBA graduates.

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This Guide was Authored by

Santhosh Natarajan Trichy SEO Consultant
Santhosh Natarajan

Digital Marketing Head at Systech Group

Santhosh Natarajan is basically from Trichy. He is highly passionate about education and has been an SEO Consultant for over the last 6 years, handling multiple global projects. In addition, last year, he trained 100+ students in the digital marketing landscape.

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