can I do digital marketing after bcom?
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digital marketing courses after bcom are the right choice for this generation, read this article completely about digital marketing and future.
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In recent years, digital marketing has emerged as a lucrative career option, and many graduates are looking to upskill in this field. Many students choose to pursue a digital marketing course after completing a B. Com degree.
Several courses cater to the needs of students who want to learn the basics of digital marketing, as well as those who want to gain advanced knowledge in the field.
These courses cover various aspects of digital marketing, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, mobile marketing, and analytics.
Pursuing a digital marketing course after B.Com can help students gain a competitive edge in the job market and open up career opportunities in various industries such as e-commerce, advertising, media, and marketing.
Benefits of Digital marketing course after B. Com
A digital marketing course after B. Com can be highly beneficial in several ways.
- It can provide students with a solid understanding of digital marketing concepts, tools, and techniques, which can help them gain a competitive edge in the job market.
- It can equip students with practical skills that are highly sought after by employers, such as search engine optimization, social media marketing, email marketing, and web analytics.
- Digital marketing is a rapidly growing field, and pursuing a course in this field can open up new career opportunities for students.
- Digital marketing is highly relevant to several industries, such as e-commerce, advertising, media, and marketing, and having digital marketing skills can enhance employability in these sectors.
Digital marketing courses often provide students with industry-recognized certifications, which can further boost their career prospects. Overall, a digital marketing course after B.Com can benefit students pursuing a marketing, advertising, or digital media career.
What is the Digital Marketing Career Scope for Commerce Graduates?
Commerce graduates have a wide range of career opportunities in digital marketing. Digital marketing is a vast field that covers various aspects of marketing, including social media marketing, email marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and many others. Here are some career options in digital marketing for commerce graduates:
- Social Media Manager: Social media managers are responsible for creating and executing social media strategies that align with the company’s overall marketing goals. They create engaging content, manage social media accounts, and analyze performance metrics.
- SEO Specialist: An SEO specialist is responsible for optimizing the website’s content and structure to improve search engine rankings. They use keyword research, content optimization, and link-building strategies to increase traffic to the website.
- Content Marketer: A content marketer creates and promotes content that attracts and engages the target audience. They use various formats such as blogs, videos, podcasts, and infographics to create valuable and informative content.
- Digital Marketing Manager: A digital marketing manager oversees the company’s digital marketing strategy, including website design and development, email marketing, social media, and advertising campaigns. They develop and implement marketing plans to meet business goals.
- Email Marketing Specialist: An email marketing specialist is responsible for creating and executing email marketing campaigns that promote products or services. They analyze email performance metrics and adjust the campaigns accordingly.
- PPC Specialist: A PPC specialist creates and manages pay-per-click advertising campaigns on search engines and social media platforms. They analyze the campaign’s performance metrics and optimize them for maximum ROI.
- Web Analytics Manager: A web analytics manager uses web analytics tools to analyze website traffic and user behavior. They use the insights to optimize the website’s user experience and improve conversion rates.
Digital marketing offers excellent career opportunities for commerce graduates. It is a constantly evolving field, and there is a high demand for skilled professionals who can adapt to new trends and technologies.
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Which mode of digital marketing course is best online or offline?
Both online and offline modes of digital marketing courses have their own advantages and disadvantages, and the best mode for you will depend on your individual learning preferences, schedule, and resources.
Online courses:
- Flexibility: Online courses offer the convenience of studying at your own pace and from anywhere with an internet connection. This is especially beneficial for people who have busy schedules or live far from the physical location of a course.
- Affordability: Online courses tend to be less expensive than offline courses, as they often do not require physical facilities or resources.
- Access to diverse course options: With online courses, you can access a wide range of digital marketing courses from different institutions or organizations around the world.
Offline courses:
- In-person learning: Offline courses provide a more immersive learning experience, where you can interact with your instructors and classmates in person. This can be beneficial for students who prefer a more structured and social learning environment.
- Networking opportunities: Offline courses allow you to network and make connections with other students and professionals in your industry.
- Hands-on experience: Offline courses often offer hands-on training and real-world experience, which can be more difficult to replicate in an online environment.
The best mode of a digital marketing course for you will depend on your personal learning style and needs. It is important to consider the pros and cons of both modes and choose the one that best suits your learning goals and resources.
Online Digital Marketing Course Providing Institutes after B.com
Digital Marketing Course After 12th Highlights
SYSTECH
SYSTECH is a prestigious institute that has established itself as a pioneer in providing high-quality online courses in the field of digital marketing. The institute is known for its innovative teaching methodologies and cutting-edge technology that makes learning easy and accessible to all.
The Digital Marketing Course offered by SYSTECH is specifically designed for students who have completed their B.com degree and are looking to expand their knowledge in the field of marketing. The course is structured to provide students with a comprehensive understanding of digital marketing strategies, tactics, and tools that are essential in today’s business world.
The course syllabus includes a wide range of topics such as
v Website optimization
v Search engine optimization (SEO)
v Pay-per-click (PPC) advertising
v Social media marketing
v Email marketing
v Mobile marketing
v Content marketing
v Analytics, and much more
The curriculum is carefully crafted to ensure that students gain hands-on experience in each area of digital marketing, enabling them to apply their knowledge in real-world scenarios.
Scope of the Course:
The scope of the Digital Marketing Course offered by SYSTECH is vast and diverse. The course prepares students to become proficient in various digital marketing tools and techniques, making them valuable assets for any organization. Students who complete the course can pursue careers in a variety of industries, including e-commerce, advertising, marketing, social media, and search engine optimization.
The course also opens up new opportunities for students who wish to start their own businesses, as digital marketing skills are crucial for building and promoting online businesses. The Digital Marketing Course offered by SYSTECH is an excellent investment for students who want to stay ahead of the curve in the dynamic world of digital marketing.
UpGrad:
Introduction:
UpGrad is a leading online learning platform based in India that offers various programs and courses to help learners acquire the necessary skills and knowledge to advance their careers. It offers a wide range of courses in digital marketing, data science, management, software engineering, and more. UpGrad collaborates with top universities and industry leaders to provide high-quality education to its students.
Syllabus of the Course:
UpGrad offers a comprehensive digital marketing program that covers various topics such as search engine optimization, social media marketing, content marketing, email marketing, mobile marketing, web analytics, and more. The course is designed to equip learners with the skills and knowledge necessary to become successful digital marketers.
Scope of the course provided by the institute:
Upon completion of the course, learners will be able to understand the digital marketing landscape and develop effective digital marketing strategies to drive business growth. They will also be able to measure and analyze their marketing efforts using various tools and techniques. The course is designed to prepare learners for various digital marketing roles, such as digital marketing manager, social media manager, content marketing manager, and more.
EduPristine:
Introduction:
EduPristine is a leading online learning platform that offers various professional courses and certifications in finance, accounting, digital marketing, and more. It is known for its high-quality training programs and experienced faculty. EduPristine has trained over 50,000 professionals and has a strong presence in India and other countries.
Syllabus of the Course:
EduPristine offers a digital marketing course that covers various topics such as search engine optimization, social media marketing, email marketing, mobile marketing, web analytics, and more. The course is designed to provide learners with practical knowledge and skills necessary to become successful digital marketers.
Scope of the course provided by the institute:
Upon completion of the course, learners will be able to understand the fundamentals of digital marketing and develop effective digital marketing strategies. They will also be able to measure and analyze their marketing efforts using various tools and techniques. The course is designed to prepare learners for various digital marketing roles, such as digital marketing manager, social media manager, content marketing manager, and more.
Manipal ProLearn:
Introduction:
Manipal ProLearn is a leading online learning platform that offers various programs and courses in digital marketing, data science, management, software engineering, and more. It is known for its high-quality training programs and experienced faculty. Manipal ProLearn collaborates with top universities and industry leaders to provide high-quality education to its students.
Syllabus of the Course:
Manipal ProLearn offers a digital marketing program that covers various topics such as search engine optimization, social media marketing, content marketing, email marketing, mobile marketing, web analytics, and more. The course is designed to equip learners with the skills and knowledge necessary to become successful digital marketers.
Scope of the course provided by the institute:
Upon completion of the course, learners will be able to understand the digital marketing landscape and develop effective digital marketing strategies to drive business growth. They will also be able to measure and analyze their marketing efforts using various tools and techniques. The course is designed to prepare learners for various digital marketing roles, such as digital marketing manager, social media manager, content marketing manager, and more. Additionally, Manipal ProLearn provides learners with hands-on experience through live projects and case studies, which prepares them for real-world challenges.
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Offline Digital Marketing Course Providing institutes After B.com
SYSTECH
SYSTECH is a leading institute that provides offline digital marketing courses for students who have completed their B.com degree. The institute is well-equipped with modern facilities that cater to the needs of students seeking to learn and enhance their skills in the field of digital marketing.
The lab facility at SYSTECH is state-of-the-art, with all the latest technologies and software required for the digital marketing course. Students have access to cutting-edge software and tools that help them gain practical knowledge and experience in the field. The lab is spacious and well-lit, providing a comfortable and conducive learning environment for students.
Syllabus:
The digital marketing course at SYSTECH is comprehensive and covers all aspects of digital marketing, from basic to advanced concepts. The syllabus includes topics such as search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, mobile marketing, web analytics, and more. Students are provided with practical exercises and case studies that help them apply the concepts they have learned in real-world scenarios.
Course Title: Digital Marketing Fundamentals
Course Description: This course provides a comprehensive overview of digital marketing and its importance in the modern business world. Students will learn how to leverage various digital marketing techniques such as SEO, social media marketing, email marketing, paid advertising, content marketing, and web analytics to drive traffic, generate leads, and increase conversions. Through a combination of lectures, case studies, and hands-on exercises, students will gain a deep understanding of how to create effective digital marketing campaigns.
Course Goals:
- Understand the fundamental principles of digital marketing.
- Learn how to develop and execute a digital marketing strategy.
- Explore different digital marketing channels and tactics.
- Understand the importance of web analytics in measuring digital marketing success.
- Learn how to develop compelling content that resonates with the target audience.
- Understand how to use various tools to manage and automate digital marketing campaigns.
Prerequisites: There are no prerequisites for this course. However, a basic understanding of marketing principles would be beneficial.
Course Duration: The course will be delivered over 8 weeks, with one 3-hour session per week.
Course Outline:
Week 1: Introduction to Digital Marketing
- Definition and importance of digital marketing
- Digital marketing channels and tactics
- How digital marketing differs from traditional marketing
- Overview of the customer journey and how digital marketing fits in
Week 2: Developing a Digital Marketing Strategy
- Understanding your target audience
- Setting marketing objectives and KPIs
- Developing a content marketing plan
- Developing a social media marketing plan
Week 3: Search Engine Optimization (SEO)
- Understanding search engine algorithms
- Keyword research and optimization
- On-page and off-page optimization techniques
- Measuring SEO success
Week 4: Social Media Marketing
- Overview of social media platforms
- Developing a social media content strategy
- Growing a social media following
- Measuring social media success
Week 5: Paid Advertising
- Understanding paid advertising channels
- Developing a paid advertising campaign
- Managing and optimizing a paid advertising campaign
- Measuring paid advertising success
Week 6: Email Marketing
- Developing an email marketing strategy
- Building an email list
- Creating effective email content
- Measuring email marketing success
Week 7: Content Marketing
- Overview of content marketing
- Developing a content marketing strategy
- Creating and promoting content
- Measuring content marketing success
Week 8: Web Analytics
- Overview of web analytics
- Understanding website metrics and KPIs
- Setting up and using Google Analytics
- Analyzing and interpreting web data
Lab Exercises:
Lab 1: Conducting Keyword Research
- Students will learn how to use keyword research tools to identify keywords and phrases that their target audience is searching for. They will then use this information to optimize a webpage for search engines.
Lab 2: Developing a Social Media Content Plan
- Students will develop a social media content plan for a fictional company. They will identify the target audience, choose appropriate social media platforms, and create a content calendar.
Lab 3: Creating a Paid Advertising Campaign
- Students will create a paid advertising campaign for a fictional company. They will choose the appropriate channel (such as Google Ads or Facebook Ads), set a budget, create ad copy, and monitor the campaign’s performance.
Lab 4: Creating an Email Marketing Campaign
- Students will create an email marketing campaign for a fictional company. They will develop a targeted email list, create email content, and measure the campaign’s success.
Lab 5: Developing a Content Marketing Plan
- Students will develop a content marketing plan for a fictional company. They will identify the target audience, create a content calendar, and develop a distribution plan.
Scope of the Digital Marketing Course
The scope of the digital marketing course at SYSTECH is immense, given the increasing demand for digital marketing professionals in the market. The course equips students with the knowledge and skills needed to pursue a successful career in digital marketing. Graduates of the course can seek employment as digital marketing specialists, social media managers, SEO analysts, content marketers, email marketing specialists, and more. They can also work as freelancers, offering digital marketing services to clients worldwide.
SYSTECH provides an excellent platform for students seeking to enhance their digital marketing skills and build a successful career in this exciting field. With its modern facilities, comprehensive syllabus, and immense scope, the institute is a preferred choice for students who wish to pursue a career in digital marketing.
Digital Academy India:
Introduction about the institute:
Digital Academy India is a premier digital marketing training institute in India. The institute has been in the education industry for over a decade and has trained over 10,000 professionals. Digital Academy India offers a wide range of certification courses, including digital marketing.
Syllabus of the Course:
Digital Academy India’s digital marketing course is a comprehensive program that covers all the essential aspects of digital marketing. The course covers topics such as SEO, SEM, SMM, email marketing, and web analytics. Additionally, the course includes modules on content marketing, mobile marketing, and affiliate marketing.
Scope of the course provided by the institute:
Digital Academy India’s digital marketing course provides students with a strong foundation in digital marketing. The course equips students with the knowledge and skills they need to build effective digital marketing campaigns for businesses. Upon completing the course, students can expect to find employment as digital marketing professionals, social media managers, SEO analysts, and digital marketing executives.
DMTI (Digital Marketing Training Institute)
Introduction: Digital Marketing Training Institute (DMTI) is a leading institute in the field of digital marketing. It was established in 2011 and has trained over 20,000 students since then. The institute offers courses in digital marketing, social media marketing, search engine optimization, and more.
Syllabus of the Course: The course offered by DMTI is a 6-month program in digital marketing. It covers various topics such as search engine optimization, social media marketing, email marketing, content marketing, Google Ads, affiliate marketing, and more. The course also includes live projects and internships to provide practical exposure to students.
Scope of the course provided by the institute: DMTI provides comprehensive training in digital marketing and equips students with the necessary skills and knowledge to succeed in this field. The course is designed to meet the needs of students and professionals and is ideal for those looking to build a career in digital marketing or enhance their skills.
LIPS India (Learn Integrated Professional Skills)
Introduction: Learn Integrated Professional Skills (LIPS) India is a leading institute in the field of digital marketing. It was established in 2010 and has trained over 10,000 students since then. The institute offers courses in digital marketing, social media marketing, search engine optimization, and more.
Syllabus of the Course: The course offered by LIPS India is a 3-month program in digital marketing. It covers various topics such as search engine optimization, social media marketing, email marketing, content marketing, Google Ads, affiliate marketing, and more. The course also includes live projects and internships to provide practical exposure to students.
Scope of the course provided by the institute: LIPS India provides comprehensive training in digital marketing and equips students with the necessary skills and knowledge to succeed in this field. The course is designed to meet the needs of students and professionals and is ideal for those looking to build a career in digital marketing or enhance their skills. The institute also offers job placement assistance to its students.
Career Growth of a B. Com graduate with Digital Marketing Course
A Bachelor of Commerce (B.Com) degree provides graduates with a strong foundation in business, accounting, finance, and economics. However, with the rise of digitalization and e-commerce, it’s becoming increasingly important for B.Com graduates to acquire digital marketing skills to stay competitive in the job market.
If a B.Com graduate acquires a digital marketing course, they can access a wide range of job opportunities in the field. Some of the jobs that they can qualify for include:
- Digital Marketing Executive: This is an entry-level position that involves executing digital marketing campaigns across various platforms, such as social media, email, and search engines. The salary for this position typically ranges from INR 2-5 lakhs per annum.
- Social Media Manager: This role involves managing a company’s social media presence and creating content that resonates with the target audience. With 2-3 years of experience, the salary for a social media manager can range from INR 4-8 lakhs per annum.
- SEO Specialist: This role involves optimizing a company’s website and content to rank higher in search engine results. With 2-3 years of experience, the salary for an SEO specialist can range from INR 4-8 lakhs per annum.
- PPC Specialist: This role involves managing a company’s pay-per-click (PPC) advertising campaigns across various platforms, such as Google Ads and Facebook Ads. With 2-3 years of experience, the salary for a PPC specialist can range from INR 4-8 lakhs per annum.
- Digital Marketing Manager: This is a leadership role that involves managing a team of digital marketers and overseeing the overall digital marketing strategy for a company. With 5-7 years of experience, the salary for a digital marketing manager can range from INR 10-20 lakhs per annum.
A B.Com graduate who acquires a digital marketing course can access a wide range of job opportunities with attractive salary packages. The salary for digital marketing jobs varies depending on the job role and the level of experience. With the right skills and experience, digital marketing can be a rewarding and fulfilling career path for B.Com graduates.
Conclusion
B.Com graduate who is looking for a digital marketing training providing institute can expect a few key qualities. Firstly, the institute should have a strong reputation in the industry, with experienced trainers who are experts in their fields. The curriculum should be comprehensive and up-to-date, covering all aspects of digital marketing such as SEO, SEM, social media marketing, email marketing, and analytics.
The institute should also provide hands-on practical training, giving students the opportunity to work on real projects and gain valuable experience. Additionally, the institute should offer career guidance and placement assistance to help students land their dream jobs in the digital marketing industry.
Overall, a good digital marketing training providing institute should equip B. Com graduates with the skills and knowledge they need to succeed in this exciting and rapidly evolving field.
FAQ
- What is a digital marketing course, and how does it help B.Com graduates?
- A digital marketing course teaches students how to market products and services using digital technologies. It can help B.Com graduates by giving them the skills they need to succeed in the rapidly growing field of digital marketing.
- What are the job opportunities available for B.Com graduates after completing a digital marketing course?
- B.Com graduates with a digital marketing course certification can apply for various job roles such as Digital Marketing Manager, Social Media Manager, SEO/SEM Specialist, Content Marketing Manager, Email Marketing Manager, etc.
- Can I pursue a digital marketing course online?
- Yes, many institutes offer online digital marketing courses. It is a flexible option that allows you to learn at your own pace and schedule.
- Is there any prerequisite for pursuing a digital marketing course after B.Com?
- No, there is no prerequisite for pursuing a digital marketing course after B.Com. However, a basic understanding of marketing concepts and good communication skills would be beneficial.
- What are the topics covered in a digital marketing course?
- A digital marketing course usually covers topics such as Social Media Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Content Marketing, and Mobile Marketing.
- How long does it take to complete a digital marketing course?
- The duration of a digital marketing course can vary depending on the institute and program you choose. It can take anywhere from a few weeks to several months to complete a course.
- What are the fees for a digital marketing course?
- The fees for a digital marketing course can vary depending on the institute and program you choose. It can range from a few thousand rupees to several lakhs.
- How important is a digital marketing course in today’s job market?
- With the rise of digital technologies, digital marketing has become a crucial aspect of business strategy. A digital marketing course can give you the skills and knowledge you need to succeed in the job market.
- Will a digital marketing course help me start my own business?
- Yes, a digital marketing course can help you start your own business by giving you the skills you need to market your products and services effectively online.
- What are the benefits of pursuing a digital marketing course after B.Com?
- Pursuing a digital marketing course after B.Com can help you broaden your skillset, enhance your career prospects, and stay competitive in today’s job market. It can also provide you with the knowledge and skills to start your own business.
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This Guide was Authored by
Santhosh Natarajan
Digital Marketing Head at Systech Group
Santhosh Natarajan is basically from Trichy. He is highly passionate about education and has been an SEO Consultant for over the last 6 years, handling multiple global projects. In addition, last year, he trained 100+ students in the digital marketing landscape.