What are the different types of Digital Marketing?
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Different Digital Marketing aspects –
Search Engine Optimization (SEO) Search Engine Marketing (SEM)
Content Marketing Email Marketing
Social Media Marketing E-commerce Marketing
Explain Digital marketing?
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Digital marketing is all about the tactics for brand marketing via online channels. It includes various techniques like SEO, SEM, Link building, Email marketing, PPC, Affiliate Marketing, etc.
Define SEO.
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SEO or Search Engine Optimization is the process of increasing the quantity and quality of website traffic by increasing the visibility to users of a web search engine. SEO is the practice of getting traffic from the organic, editorial or natural search results on search engines.
What are the most effective ways to increase traffic to your website?
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The most trending and effective ways to improve traffic to your website are- Paid search
Display advertising Content marketing
Writing crisp headlines SEO activities
Content optimization Targeting long-tail keywords Guest blogging
Seeking referral traffic Posting content on LinkedIn Linking Internally
Email marketing
Explain PPC or Pay Per Click advertising?
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In Pay Per Click advertising, advertisers pay the publisher (website owner or a host of the website) when the ad is clicked.
Explain Google Ads.
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Google Ads is an online advertising service, by Google, to help marketers reach their customers instantly. Businesses use this service to display ads on Google and its advertising network. It is the most famous Pay-Per-Click advertising system in the world. Adwords allow businesses to set a budget for ads and the payments happen when people click on the ads. Google Ads service focuses on keywords.
What is the limit for the characters in Google Adwords Ads?
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The headlines and sub-headlines should not be more than 30 characters and the descriptions should be within 90 characters.
Name some of the Google Ads ad extensions?
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Call extensions
Callout Extension
Promote extension
Structured snippet extension Sitelink extension
Affiliate location extension App extension
Explain Google Ads Remarketing.
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Google AdWords Remarketing is referred to a targeted marketing strategy that assists the marketers to reach out to people who visited their site previously but did not complete the purchase. Remarketing helps target the right people at the right time with the right ad. It helps increase conversion rates as the past site visitors may already be familiar with your brand and turn into prospective customers easily.
Explain a responsive web design?
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Responsive web design makes web pages perform well on different devices like desktop, mobile, and tablet. It ensures that the user has a great viewing experience no matter what device they use to access your website. The practice of a responsive design consists of a mix of flexible layouts, images, grids, and the use of CSS media queries.
What can be the ideal approach for effective PPC campaigns?
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Add more PPC keywords to expand the reach
Split ads into smaller segments to have a better Click Through Rate (CTR) Review non-performing PPC keywords
Refine landing pages to align with search queries
Improve campaign relevancy by adding negative keywords
What is the difference between SEO and SEM?
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SEO enables your website to appear in search engine result pages while SEM is search engine marketing to purchase a space in search engine result page.
What is the use of anchor tag in SEO?
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The anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the page ranking in search engines.
Why is online marketing better than offline marketing?
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Online marketing is better over offline marketing for the following reasons – You can tap a larger audience and expand geographically easily
Information is immediately available online
Interact with customers easier and get in touch faster Better tracking
What is Content Marketing?
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Content marketing is a strategic approach focused on creating and distributing relevant, valuable, and consistent content to attract and retain a clearly-defined audience and drive profitable customer action. The key reasons for enterprises to use content marketing are –
Increased sales Cost savings
Better customers who have more loyalty
What are long-tail keywords?
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A long-term word is a keyword phrase containing 4+ words that make the search results more specific. Long-tail keywords get low search traffic, but they rank better than single- word keywords.
Explain how AdWords work.
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Adwords deal with offering framework. If the offering costs high, your promotion will show up over the Google page. Adwords deals with pay per click which means you pay the sum you have offered if somebody taps on your advertisement because of web seek.
Explain what is the significance of CTR and how do you calculate it?
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CTR represents Click through rate that represents the number of guests visiting your promotion on the website page. The equation for ascertaining CTR = Number of clicks/Number of impressions * 100.
Mention some bidding options.
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Cost Per Click (CPC)
Cost Per Thousand Impressions(CPI) Cost Per Action/Acquisition (CPA)
How to measure the ROI of any channel?
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To calculate the ROI of a marketing campaign, integrate it into the overall business line calculation. Take the sales growth from the product line, subtract the marketing costs, and divide by the marketing cost.
(Sales Growth – Marketing Cost) / Marketing Cost = ROI
Why should you use YouTube for Digital Marketing?
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With YouTube, you can present a better picture of the brand by creating interesting videos, which can help boost SEO traffic, expand social reach, create brand awareness, and improve the ROI.
What is conversion optimization?
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Conversion optimization is a practice of determining how a website can increase the ratio of visitors to actual customers. A conversion is a site visitor who has taken a desired action rather than simply viewing content and leaving. One way to optimize conversions is to conduct A/B testing, which runs two web pages with altered designs or content to see which yields more conversions.
What one should do to avoid the penalty?
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Do not link to any other site with bad page rank
Avoid Poison words, for example word “link”, when you hypertext this text to give the link to your site it becomes poison words
Avoid stealing text or images from other domains
Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link
Mention what are the characteristics of “bad links” ?
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The characteristics of “bad links” are
Links from sites that are unrelated to your sites Links from low Page Rank and Low traffic
Links from link exchanges
Links from those sites that are not in Google index Paid links
Link from the same anchor texts coming from multiple sites Spammy links from blogs or articles.
How can you benefit from YouTube Trends and Instagram Reels?
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YouTube Trends help marketers understand what kind of content is the audience watching. This can help identify the audience’s desires. Marketers can then develop similar content to reach maximum audience engagement.
Instagram Reels have become extremely popular with the people. The audience is consuming Instagram Reels in huge numbers and it is important for marketers to use the platform for their benefit. You can use it to educate you
What is your approach for structuring a marketing budget?
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It is important to align the marketing goals with the strategic goals of the company and then calculate the budget.
You need to develop a detailed marketing plan to support your marketing strategy. Then, you need to allocate your budget.
Once all the above is done, you can implement the marketing budget plan.
What is your least favorite aspect of digital marketing?
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This is a complicated question. Simply consider which aspect of your career you like the least. Everybody has something minor or major that they dislike in their work. To persuade the interviewer, demonstrate your enthusiasm for the industry itself.
Do you have any previous experience in the Digital Marketing industry?
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Here, make sure to elaborate on the past experiences you have if any, and do so in an elaborate way to help the interviewer understand where you are coming from.
Do you possess any other skill that can add value to this Digital Marketing role?
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For this question, explain the skills you possess that can be used for Digital Marketing: everything from designing, analytics, and project management to experience in handling campaign management, etc. This will add a lot of value to your candidature and help you convince the recruiter.
How do you stay up-to-date with the current Digital Marketing trends?
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You can answer this question by providing the interviewer with an insight into how you learn new things. It might be from popular sites such as HubSpot, Mox, or any other source. Are there any popular influencers that you follow? Do mention it and talk about everything from reading blogs or maybe connecting with someone on social media for this to anything else of importance.
Has your degree benefited your digital marketing career?
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This answer will be related to your graduate course. Mention all the subjects you opted at your university which can be beneficial for the business in the long run.
What off-page SEO tools do you use for backlinks?
Ans:Ahref, semrush, ravan, backlinkwatch, etc.
How can you generate leads?
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Describe the lead generation process by Sales Funnel and other digital marketing techniques like engaging directly with leads, investing in the latest technologies, optimizing informative content, automating your marketing, etc.