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What is Digital Marketing?
Digital marketing is the process of promoting products or services through electronic media, such as the internet, mobile devices, and social media platforms. The growth of digital marketing has been driven by the increasing use of technology and the internet by consumers, as well as the availability of more sophisticated and targeted marketing tools.
There are many different channels of digital marketing, each with its own set of advantages and challenges. Some of the most popular channels include:
- Social media marketing
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Email marketing
- Content marketing
The above mentioned were the various channels of digital marketing techniques commonly used. By understanding the above concepts perfectly go for a digital marketing professional as career option.
How to Become Digital Marketer? Eligibility for Doing Digital Marketing Course After 12th
- A degree course in marketing, business, or a related field can provide a strong foundation for a career in digital marketing. These programs often cover the basics of marketing strategy, consumer behavior, and data analysis, which are all essential skills for a digital marketer.
- A certification in digital marketing can demonstrate to potential employers that you have a specific set of skills and knowledge in the field. Google and other companies offer certifications in areas such as search engine optimization (SEO), Google Analytics, and social media advertising.
- Strong writing and communication skills are a must for digital marketers, as they will be responsible for creating and distributing content across various online platforms. A background in journalism, English, or communications can be beneficial.
- Familiarity with digital marketing tools and technologies is also important. A digital marketer should be proficient in the use of various digital marketing tools such as Google Analytics, Hootsuite, Canva, and MailChimp.
- Finally, a digital marketer should have strong analytical skills, as they will be responsible for monitoring, analyzing and optimizing the performance of digital campaigns. This can be demonstrated through a background in data analysis, statistics or mathematics.
Essential Skills - Learn Digital Marketing Course After 12th in 2023
As a 12th standard completed student if you want to learn digital marketing and succeed in this field these are some of the key entities you should look for in a digital marketing course to ensure you have the knowledge and skills needed to succeed.
- Search Engine Optimization (SEO): SEO is the process of optimizing a website to rank higher in search engine results. This is an essential aspect of digital marketing as it helps businesses to increase visibility and reach a larger audience. A good digital marketing course will cover the basics of SEO, including keyword research, on-page optimization, and link building.
- Pay-Per-Click (PPC) Advertising: PPC advertising is a form of online advertising where businesses pay a fee each time one of their ads is clicked. This is a great way to drive traffic to a website and generate leads. A good digital marketing course will cover the basics of PPC advertising, including how to set up and manage campaigns, as well as how to measure and optimize performance.
- Social Media Marketing: Social media marketing is the process of promoting a business or product on social media platforms. With billions of users on platforms in the marketing field like Facebook, Instagram, and Twitter, social media marketing is an essential aspect of digital marketing. A good digital marketing course will cover the basics of social media marketing, including how to create content, engage with followers, and measure performance.
- Email Marketing: Email marketing is the process of sending out emails to a list of subscribers with the goal of promoting a product or service. This is a great way to build relationships with customers and keep them informed about new products or services. A good digital marketing course will cover the basics of email marketing, including how to create effective email campaigns and how to measure performance.
- Content Marketing: Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. A good digital marketing course will cover the basics of content marketing, including how to create effective content and how to measure the impact.
- Analytics: Analytics is the process of measuring and analyzing data to understand how customers interact with a business. This is an essential aspect of digital marketing as it helps businesses to understand which marketing tactics are working and which are not. A good digital marketing course will cover the basics of analytics, including how to set up and use tools like Google Analytics.
Want to Become a Digital Marketer? Choose Right Digital Marketing Channel Course
When choosing a digital marketing course, it is important to consider your career goals and interests. If you are interested in a specific aspect of digital marketing, such as social media marketing or search engine optimization, look for a course that specializes in that area. Then go for digital marketing course the salary of a digital marketer will make you more surprised.
Looking for Free Digital Marketing Courses?
One of the best digital marketing courses for students who have completed 12th standard is the Google Digital Garage. It offers a comprehensive introduction to digital marketing, covering topics such as search engine optimization, social media marketing, and online advertising. The course is free, and upon completion, you will receive a certificate from Google.
Online courses can be a great way for 12th standard completed students to learn digital marketing. Not only do they offer flexibility and convenience, but they also provide access to a wide range of resources and expert instructors. However, it is essential to be self-motivated and dedicated to learning, as online courses require discipline and time management.
Some popular free digital marketing certificate course providers include Google Digital Garage, HubSpot Academy, and Coursera. These online course covers best digital marketing techniques offered by digital marketing experts. By pursuing a course you will become a valuable asset in digital marketing industry.
Paid Digital Marketing Courses
Some popular paid digital marketing course providers include Systech Group, Udemy, Digital Marketing Institute, and the Chartered Institute of Marketing. The course fee is INR varies from 10k to 100k, tend to be more comprehensive and offer a deeper level of learning. They often include hands-on projects, industry-specific case studies, and access to a community of like-minded students.
Ultimately, the best course for you will depend on your learning style, budget, and goals. If you’re unsure about your career path, or if you’re trying to gain a general understanding of digital marketing, free courses may be the best option. However, if you’re looking to gain a more detailed understanding of the field, and are committed to building a career in digital marketing, paid courses may be worth the investment.
Is there Any Short-Term-Course in Digital Marketing After the 12th Class
Yes, there are short-term courses in digital marketing that are available after 12th class. These courses typically last for a few months and cover topics such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.
These courses can be taken online or in-person, and are offered by various institutions, including colleges, universities, and digital marketing agencies. Some popular short-term digital marketing courses are Systech Group, Google digital garage, Hubspot, Digital Vidya, and Simplilearn. It is always recommended to do research on the institution and the course before enrolling. Digital marketing is the best course for a higher secondary student to start a career.
How to Choose the Best Digital Marketing Training After 12th?
There are several digital marketing program available after 12th. These can include short-term courses, diploma programs, and degree courses. Some of the most popular digital marketing courses after 12th include a diploma in digital marketing, a course in digital marketing, and a certificate in digital marketing. So there is nothing to worry about the fee for digital marketing courses. Learning digital marketing and want to prove yourself a successful digital marketer is a best option after 12th class.
Digital Marketing Job Opportunites and Salary Scale
There are many digital marketing jobs available in various industries. Some of the most popular digital marketing jobs include digital marketing manager, social media manager, content marketer, and search engine optimization (SEO) specialist. According to the job portal Indeed, the average salary for a digital marketer in India is INR 6.7 LPA.
The field of digital marketing is rapidly growing, and pursuing a digital marketing course is the best way to start a career in this field. The digital marketing course is designed to provide students with the skills and knowledge needed to become successful digital marketing professionals. In addition, many digital marketing institutes offer digital marketing certificate courses and advanced certificate in digital marketing. If you want to learn digital marketing and become a successful digital marketer, pursuing a digital marketing course is the way to go.